Brand guide

What are my Care Bears worthVintage Care Bears value

The short answer

Most loose Care Bears from the 80s are worth a modest amount each. Original Kenner bears with their tag, a clean tummy symbol and the heart button are worth more, and rare characters, Care Bear Cousins and boxed pieces are worth most.

Is it an original from the 80s?

The Care Bears were created by American Greetings, and the first toys came from Kenner in 1983. Original bears have a red heart button on the bottom and a tag with the year. Later reissues and newer bears look similar but are usually worth less.

What decides the value

  • Tag and heart button. Present and readable adds value.
  • Tummy symbol. Clean and undamaged matters a lot.
  • Fur. Soft, clean fur without bald patches.
  • The character. Some bears and the Care Bear Cousins are rarer than others.
  • Size and figures. There are plush bears in several sizes and small poseable figures.

How to check it yourself

Search for the character, the year and the size and filter on sold items.

Selling to us

Send a photo of the bears, the tags and the tummy symbols. You get an offer within one working day.

Can I wash a Care Bear before selling?

Gently by hand at most. Do not machine wash a bear with a tag or a printed symbol.

Are the small figures worth anything?

Yes, especially complete ones. Send a photo and we tell you.

Do you buy newer Care Bears?

Mostly the originals from the 80s. Ask us about newer ones.

Sources

Updated 2026-11-15

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